Shah Rukh Khan-starrer ‘Happy New Year’ is just a click away for fans outside India and China with the Red Chillies Entertainment releasing the film online through Direct-To-Fan model.
The film will be available on Happy New Year’s website to be viewed by the fans worldwide. The fans can pay through their credit cards and watch the film online.
“We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer — Happy New Year, directly to our fans through Online streaming for the first time ever!,” said Venky Mysore, CEO RCE.
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While the traditional distribution markets like India and China enjoy a wide release of a Hindi film, DTF will release in other countries, barring these two traditional ones, to reach the most unconventional distribution markets.