Amassing over two million Youtube views in less than five hours, the trailer for the new film in the Star Wars franchise, The Force Awakens , saw an unprecedented response.
The seventh film in the franchise, The Force Awakens is one of the most awaited films of the year, and true to form, the trailer launches have become events in themselves.
The last teaser, which debuted in April has 64 million views on Youtube.
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The 2 1/2 spot offered teases into the backstories of the series’ newest characters, like John Boyega’s Finn, a stormtrooper who’s questioning his allegiances, Daisy Ridley’s scavenger Rey, seen exploring an old ship, and Adam Driver’s Darth Vader-obsessed Kylo Ren.
The Force Awakens takes place some 30 years after the events in Return of the Jedi , but the plot for director J.J. Abrams’ film has remained shrouded in secrecy. This latest spot gave a few tantalising hints as to what might have transpired in those three decades. For one, the events of the original trilogy seem to have been turned into mythology for the younger generation. Harrison Ford’s Han Solo tells Rey and Finn that “it’s true...all of it.”
The trailer also gave fans their first look at Carrie Fisher who is reprising her role as Princess Leia. Luke Skywalker, portrayed again by Mark Hamill, has yet to be seen in full in any of the film’s advertisements and is suspiciously missing from the official poster, too.
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Watch it here: