Jasper Infotech, which owns online marketplace Snapdeal.com, on Thursday said it has acquired Noida-based Wishpicker.com, which provides gifting concepts matched to the receiver. The purchase amount was not disclosed.
Wishpicker was started in 2013 by IIT-Delhi graduates Apurv Bansal and Prateek Rathore. It advises users on the gifts they could give based on the receiver's age, personality and other factors.
Announcing the deal, Rohit Bansal, Snapdeal Co-Founder of Snapdeal.com said, “Our focus is to leverage technology to create life-changing experiences for buyers and sellers. We are investing in strengthening our technology platform."
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Overall, this is Snapdeal's fifth acquisition. A few months back, Snapdeal acquired Doozton, a social product discovery technology platform, also for an undisclosed sum.
In October, the Delhi-based Snapdeal had raised $627 million (around Rs. 3,760 crore) from Japanese telecom and Internet major SoftBank, saying it was looking at three or four acquisitions related to mobile technology.
It took over Shopo in May 2013 and online sports goods seller Esportbuy before that.
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