In the wake of rising pollution after Deepavali, air purifier makers are looking at doubling the sales of such products, especially in the northern region.
Although, makers such as Eureka Forbes, Panasonic, Sharp, Blueair and Groupe SEB are expecting a good sales growth in leading tier I cities, they are expecting Delhi /NCR region to lead the market this season. “In addition to the rise in disposable income and with air pollution being a constant talking point throughout the year, air purifiers have witnessed a huge acceptance and increase in sales across during winter especially around Diwali,” Blueair country head—India Arvind Chabra told PTI.
He said due to these factors, the firm was expecting about 200% traction in air purifier business this season compared to last year. “We are expecting major sales from north India region, with markets like Delhi—NCR, Lucknow, Kanpur and Punjab taking the driver seat,” Panasonic India business head purifiers and SHA Syed Moonis Alvi said.
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Eureka Forbes MD and CEO Marzin R Shroff said the demand for air purifiers had been on the rise across country with almost 100% month—on—month growth.