Nissan would review its mid-term growth plan for the Indian market as a consequence of sluggish demand scenario in the country. The Japanese auto major is likely to revise its market share guidance downwards even it is betting big on the just launched low-budget car Datsun Go.
In mid-April last year, the company reiterated that it would remain focused on reaching 10 per cent market share in the Indian car market by FY2016 after effecting some top management changes in its Indian arm.
Though its compact SUV Terrano has been securing average monthly sales about 3000 units, Nissan’s car sales have been falling. During 11 months of this fiscal, Nissan’s total domestic car sales fell sharply by 45 per cent at 18,631 units as against 33,700 units in a year-ago period.
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But riding on the sales of Terrano, its UV (utility vehicle) volumes were up at 12,678 units as against 1,111 units. In overall, passenger vehicle (PV) market, Nissan’s market share was 1.38 per cent.
“Economic conditions are different now as against what we originally envisaged. So our mid-term plan is under review right now. But can’t talk about exact numbers,” said Kenichiro Yomura, President – Nissan India Operations.
For the current fiscal, the company aimed at sales of one lakh units, but it is likely to end up achieving only 40 per cent of it. However, with aggressive pricing for Datsun Go, priced in the range of Rs 312,033 lakh to Rs 369,671 (ex-showroom, Chennai), Nissan is now seriously focusing on establishing its name in the volume segment.
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