Maruti Suzuki India Ltd. (MSIL) has signed a pact with Cholamandalam Investment and Finance Co. Ltd (Chola) to facilitate inventory financing for its dealer partners.
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The new alliance will empower over 3,600 Maruti Suzuki dealerships across the country with comprehensive inventory-funding options for their working capital requirements, the financial services arm of Murugappa group said in a statement.
“Our dealer partners are the backbone of our business, and we are committed to supporting them as best as we can. This, in turn, will ensure a seamless car buying experience for our customers,” Shashank Srivastava, senior executive officer, Marketing & Sales, MSIL.
“With our strong network of over 1,191 branches across India, we aim to offer the dealers a never-before experience through customised finance packages that would come with speedy, convenient and transparent processes,” said Ravindra Kundu, ED Chola.