G.O.A.T Brand Labs (G.O.A.T), a firm that tries to build a house of digital-first consumer brands, has raised series A funding of $36 million, a combination of equity and debt, from Tiger Global, Flipkart Ventures, Mayfield, NordStar and Better Capital.
A group of angel investors including Virender Gupta of DailyHunt, Sujit Kumar (Udaan), Ranjan Pai (Manipal Group), Suhail Sameer ( BharatPe), Neeraj Goenka (Texport) and Alex Kuruvilla (Conde Nast India) also participated in this round, said G.O.A.T.
The funds are expected to fuel the growth of G.O.A.T’s direct-to-customer brands across all channels such as marketplaces, e-commerce platforms, and offline retail.
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