Cure.fit, a health and wellness platform, announced its acquisition of Fitternity, an aggregator of fitness facilities. With a collective user base of 3 million, Cure.fit and Fitternity will now have more than 5,000 fitness centres and gyms in 20 cities across the country.
While Fitternity will continue to exist as a separate platform, this move will allow Cure.fit to scale Cult Pass – the company’s recently-launched, all-access pass to the best gyms and Cult centres in India, as per a release.
Mukesh Bansal, co-founder, Cure.fit, said: “Fitness in India is still in initial stages at sub 1% penetration. Over the next 10-20 years, this will increase to 15-20% like in the west. With increasing health awareness, demand is increasing, and we need to put up quality supply.''
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Cure.fit said it was also planning to help offline gyms upgrade their technology, operating procedures and aid them in increasing their visibility for better utilisation, yielding a 50-100% increase in footfalls and revenue.