Hero MotoCorp on Monday launched its first motorcycle, Impulse, under the new Hero brand name since the break-up of Hero Honda last year.
Priced at Rs.66,800, the 150-cc bike is the country's only dual-purpose “on-road-off-road” motorcycle, thereby introducing an entirely new segment in the Indian two-wheeler market. Impulse, first showcased at the launch event of Hero MotoCorp's new global brand identity in London in August, comes with many versatile features including nitrox-gas filled mono-shock rear suspension which ensures a smooth ride on roughest of terrains, high ground clearance with large front wheel with stud-type tread pattern tyres and large front disc brakes which lets the rider traverse any road or any stretch. Initially, the company would target metros and Tier-I cities.