Document management technology and services enterprise Xerox on Tuesday launched four colour printers and production equipment, targeting small and medium enterprises, government and graphic arts customers and priced between Rs.1.50 lakh and Rs.12 lakh. “Our strength has been as a technology innovator having ushered multiple technology revolutions in the printing industry.
“Our four technology platforms in colour laser, LED, solid ink and inkjet will give customers a wide choice of printing solutions and improve efficiency, enhance productivity and reduce overall cost of ownership,” said Xerox India Managing Director Andrew Horne told journalists here.
“In our ‘Go To Market' strategy for 2010, we have focused on providing better value proposition to our customer by broadening the solution offering and focusing on all segments and key verticals,” he pointed out.
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