VIP Industries on Friday launched a new range of hard luggage under its brand Alfa.
The new range of ‘Boxer' Strolly comes with an attached trolley for convenience and is available in two sizes — 57cm and 63 cm — and priced at Rs.1,400 and Rs.1,700, respectively. It also has deluxe versions priced at Rs.1,600 and Rs.1,900.
“We believe that customer satisfaction is of prime importance and have thus introduced Alfa Boxer strolly to cater to the needs of today's Indian travellers, thus giving them a complete first-of-its kind experience,” said VIP Industries Vice-President (Marketing) Manish Vyas. The entire range comes with seven-year warrantee. Made from the highest quality polypropylene, Boxer strolly was extremely strong and durable. It had a metallic trolley. The strolly would aid the consumer to effortlessly wheel the heavy luggage, thereby making his journey less stressful, he pointed out.
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Today, Alfa was Rs.160-crore brand, clocking in excess of 12-lakh units annually and was available in more than 7500 outlets across the country, Mr. Vyas added.