Kajaria joins hands with Turkish firm

Ceramic manufacturing company Kajaria Ceramics on Thursday announced its entry into sanitaryware and bath fittings business and entered into a pact with Turkey-based Eczacibasi for marketing and selling VitrA brand products in India.

“The partnership will help in achieving the desired critical mass by leveraging our strong brand and distribution network across the country,” Kajaria Chairman and Managing Director Ashok Kajaria told reporters here.

The first exclusive VitrA-Kajaria showroom was inaugurated in Gurgaon, Haryana, on Thursday and will showcase VitrA brand products.