Coca-Cola India launches NESTEA

READY-TO-DRINK: Ricardo Fort, Vice President, Marketing, Coca-Cola India addressing a press conference in Mumbai on Tuesday. Photo: Shashi Ashiwal

Coca-Cola India on Tuesday launched ready-to-drink iced tea brand, NESTEA, a global brand licensed to Beverage Partners Worldwide (BPW), a joint venture company of The Coca-Cola and Nestle.

The product, to be manufactured at the Hindustan Coca-Cola bottling plant at Atmakuru in Guntur, Andhra Pradesh, is being made available initially in Mumbai through select outlets followed by a pan India launch next year.

The latest offering promises to uniquely refresh the consumers with its lemony, light flavour allowing them to enjoy the delicious goodness of tea, says a release.