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Bharti Airtel sports new logo

November 18, 2010 03:31 pm | Updated 10:26 pm IST - New Delhi

Subscriber base crosses the 20-crore mark

NEW LOOK: Bharti Airtel Chairman and Managing Director Sunil Bharti Mittal (left) and India and South Asia CEO Sanjay Kapoor launching the new logo and signature tune at a press conference in New Delhi on Thursday. Photo: Sandeep Saxena

Bharti Airtel on Thursday unveiled its new brand identity and announced that its 3G services will be launched by the end of next month. India's leading mobile operator also said it has crossed the 20-crore subscriber mark from its operations in 19 countries in Africa and Asia.

“Fifteen years ago, Bharti Airtel started its journey in India with a promise of delivering world-class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world,” said Bharti Airtel Chairman and Managing Director Sunil Mittal while unveiling the new logo.

Referring to the launch of 3G services, Mr. Mittal said: “We are on track…3G services will be launched by the year-end.” Making the first video call on the beta version of 3G, he said the industry hoped to see some improvement in margins as the new services would increase usage of data. Bharti Airtel has won 3G spectrum for 13 circles out of 22. Bharti Airtel is world's fifth largest mobile operator. Of the 20-crore subscribers, India alone account for 15-crore. The company has around four-crore users in Africa, while the rest are in Bangladesh and Sri Lanka.

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