Solvay, an international chemical group and a leader in guar derivatives has teamed up with L’Oréal in a scalable three-year project to teach and promote sustainable agricultural practices among 1,500 guar bean farmers across ten villages in India’s desert region of Bikaner, Rajasthan state. Solvay is a world leader in guar derivatives and supplies its customers who formulate these ingredients in a variety of applications such as in food, cosmetics, oil & gas extraction and textile industries.
Grown mainly in India’s semi-arid regions, guar is the main resource for many farming communities but its production is volatile as it relies on monsoon rains. Solvay’s ‘sustainable guar initiative’ aims to empower countless farmers with the tools and knowledge to cultivate the crop through good agricultural practices in accordance with United Nation’s Food & Agricultural Organisation), resulting in more continuous, high-yield production. L’Oreal, with its unique international portfolio of 32 diverse and complementary brands, has generated sales amounting to 22.5 billion euros in 2014 and employs 78,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks.
India is the world’s top guar producer with about 80 percent of total production.
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