Tata Elxsi extends pact with Airtel Digital TV

Tata Elxsi will build an application software for the company’s hybrid set-top-box, Internet TV

A Bharti Airtel advertisement board is installed against the backdrop of the company's telecommunication tower in the southern Indian city of Kochi in this November 30, 2012 file photo. Indian telecommunications tower operator Bharti Infratel Ltd reported on July 29, 2013 a 68 percent rise in quarterly profit on higher sales from leasing infrastructure to mobile phone carriers. REUTERS/Sivaram V/Files (INDIA - Tags: BUSINESS TELECOMS)

Tata Elxsi announced on Friday that it has extended its partnership with Airtel’s DTH service arm – Airtel Digital TV, to deliver a digital platform for customers. Tata Elxsi will build an application software for the company’s hybrid set-top-box, Internet TV, according to a statement. It did not disclose the term of the partnership.

“We are working together to innovate next-generation experiences for subscribers," said Mr. K.P. Sreekumar, VP and Head of Broadcast Business at Tata Elxsi. "We see exciting future possibilities with technologies such as AI, multi-modal interfaces such as voice and gesture, and seamless access to content - both online and offline."