Snapchat parent's stock plummets after Kylie Jenner tweet

FILE - In this May 1, 2017 file photo, Kylie Jenner attends The Metropolitan Museum of Art's Costume Institute benefit gala celebrating the opening of the Rei Kawakubo/Comme des Garçons: Art of the In-Between exhibition in New York. In an Instagram post Sunday, Feb. 4, Jenner announced the birth of her baby girl born Thursday. It’s the first child for the 20-year-old reality television star and the 25-year-old rapper Travis Scott. (Photo by Evan Agostini/Invision/AP, File)

Snapchat's parent company lost some $1.3 billion in market value on Thursday after reality star Kylie Jenner's tweeted that she was no longer using the messaging service.

“sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad,” Jenner tweeted.

 

She later followed up with “still love you tho snap ... my first love,” but the damage may already have been done.

Snap Inc.'s shares fell by over six per cent in Thursday trading, a loss of about $1.3 billion in market capitalization.

Jenner has huge followings on various social media platforms, including Twitter and Instagram.

She gave birth to a daughter this month, and her Instagram post announcing the pregnancy quickly became one of the most liked posts of all time on the social media platform.