TVS Motor rolls out Scooty Zest

It is available at Rs.42,300 (ex-showroom New Delhi)

Venu Srinivasan, Chiarman, TVS Motor Company at a press conference in Chennai. Photo: K. Pichumani.

TVS Motor Company, on Wednesday, launched Scooty Zest, and aimed to increase its market share in the segment to 18 per cent from 15 per cent.

The launch of 110-cc Scooty Zest comes in line with the company’s plan of introducing a new product every quarter.

Within the domestic two-wheeler category, scooters have been the fast growing segment, accounting for 26 per cent.

TVS Motor has outperformed in the scooter segment with a growth 54 per cent, mainly due to new launches such as Jupiter and Wego. The company claims that Scooty Zest would offer 62 km a litre. It is available at Rs.42,300 (ex-showroom New Delhi), and is targeted at modern woman in the 18-25 age group.

“We are trying to keep pace with the change in Indian society. Scooter is one of the fast-growing segments, and, at its peak, we believe it could reach 30 per cent of the two-wheeler industry,” company Chairman and Managing Director Venu Srinivasan told reporters here.

He said the company had made sure that the products were available at the dealers’ outlets once they had launches. “We expect to sell at least 10,000 Scooty Zest in the first two months of the launch,” he said.

Mr. Srinivasan said Zest would not phase out Scooty Pep+ and Scooty Streak.

TVS Motor President and Chief Executive K. N. Radhakrishnan said the company had invested Rs.70 crore in this product. The latest product would help the company boost its market share to 18 per cent in the next three months, he said.