John Distilleries Private Limited (JDPL), a leading liquor maker in India, announced on Friday that Sazerac Company, a family-owned spirits company in the United States has acquired an equity stake in it.
Sazerac, owners of brands including Fireball, Southern Comfort, Buffalo Trace Bourbon, Pappy Van Winkle Bourbon and E.H. Taylor Bourbon, had acquired an equity stake in JDPL from Gaja Capital, who would continue to remain partially invested in the company, a release said.
This strategic partnership marks Sazerac’s entry into the Indian market, one of the largest and fastest growing markets for spirits in the world, it added.
ADVERTISEMENT
“Sazerac’s technological expertise coupled with a global portfolio of brands spread across all spirit categories will be an added advantage for JDPL,” said JDPL chairman and managing director Paul John.