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M&M enters compact car segment

June 05, 2013 10:49 pm | Updated June 07, 2016 04:12 am IST - MUMBAI

Launches the Verito Vibe which comes in three variants

Pawan Goenka, President (Automotive and Farm Equipment Sectors), Mahindra and Mahindra, at the launch of the new Compact car Verito 'Vibe' in Mumbai on Wednesday. Photo: Paul Noronha

Mahindra & Mahindra, on Wednesday, announced its entry into the sub-4 metre high volume, compact car segment with the launch of Verito Vibe.

According to M&M, Verito Vibe is designed in-house, and is powered by Renault’s 1.5 litre dCi diesel engine. It delivers a mileage of 20.8 km a litre (ARAI certified).

A wide-bodied compact car, Verito Vibe offers comfortable seating for three adults in the rear seat, and has been designed with a three-box style with a boot separate from the passenger segment, similar to sedans, says a release.

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Verito Vibe is derived from the existing Verito sedan which sells around 700 units a month.

While Verito Vibe will be available only with a diesel engine, it comes in three variants — D2, D4 and D6. It will be offered in seven colours, and is priced between Rs.5.63 lakh (ex-showroom Mumbai) for the base D2 model, and Rs.6.49 lakh (ex-showroom Mumbai) for the fully loaded top-end D6.

“The launch of our much awaited compact car, the Verito Vibe, is another proud moment in our automotive journey,” Pawan Goenka, President-Automotive and Farm Equipment sector, M&M, said in a statement.

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“For the Mahindra Group, the launch of the Vibe is a milestone by itself as the team deployed alternative thinking to deliver a high level of technology and performance at a competitive price”.

The car comes with safety features such as ABS with EBD, air bag, engine immobiliser and side impact beams.

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