Consumer electronics and appliances manufacturer Kenstar has made a foray into the air conditioner segment, and launched its range of split ACs. In a first, Kenstar has tied up with e-commerce player Amazon.in to distribute the ACs exclusively.
A statement from the company said it aims to revolutionise the AC segment and plans to capture 5 per cent of the total market share by the close of 2014-15.
“The overall AC market in India is expected to reach four million units in 2015. The market is primarily dominated by split ACs, which contribute around 85 per cent to the overall AC sales,’’ the statement said.
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Kenstar’s focus markets for ACs are the top 20 Indian cities. “We find it to be the right time to foray into this category and are proud to launch Kenstar’s AC range,’’ Kenstar President Rahul Sethi, said in the statement. “The Kenstar AC range will be exclusively available on Amazon.in at a jaw dropping price,’’ he said. The new Kenstar AC range offers four models in the Split AC category and the 1.5 tonne 5 star Kenstar AC is available at Rs.25,990.