IndiGo partners SonyLIV to offer passengers entertainment content

The airline is expanding its footprint globally resulting in longer flights for its passengers calling for the need to provide entertainment content onboard.

Indigo to offer passengers entertainment content at ₹25.

Market leader IndiGo on Thursday announced its partnership with online video streaming service SonyLIV to offer passengers entertainment content at ₹25.

The move comes at a time the airline is expanding its footprint globally resulting in longer flights for its passengers calling for the need to provide entertainment content onboard. The airline top brass says that 50% of its new destinations in 2019 will be international ones.

Passengers will have to download the app and the video content before they board their flight.

“To avail this offer, IndiGo will provide a link to its flyers through which they avail the subscription. Once the transaction is closed, flyers will have unlimited access to SonyLIV's premium content catalogue for the next 7 days,” the airline said in a statement.

While the government has allowed airlines to provide in-flight internet connectivity as well as voice calls, IndiGo seems to have decided to not go down that route yet.

Full service carrier Air India provides its passengers pre-loaded entertainment content which can be viewed on screens mounted on seatbacks, while Vistara’s Vistara World App allows you to wirelessly stream content from your personal Android device. SpiceJet too announced its plans last year to provide in-flight WiFi, but is yet to roll it out.