General Motors India, on Thursday, launched its multi-purpose vehicle ‘Enjoy’, priced between Rs.5.49 lakh and Rs.7.99 lakh (ex-showroom Delhi).
“We believe this is the right product for India in one of the market’s fastest-growing segments. As a new leader in the segment, we expect Enjoy to be very popular,” GM India President and Managing Director Lowell Paddock said.
The vehicle will compete with Maruti Suzuki India’s Ertiga, which is priced between Rs.5.98 lakh and Rs.8.7 lakh (ex-showroom Delhi).
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Enjoy is available in petrol and diesel options. The petrol version is powered by a 1.4 litre engine, and the price ranges from Rs.5.49 lakh to Rs.6.99 lakh.
The diesel variant has a 1.3 litre engine tagged at Rs.6.69 lakh and Rs.7.99 lakh. The vehicle will have 7- and 8- seater options.
Enjoy is based on the platform from General Motors’ Chinese partner SAIC, and it has a localisation level of 60 per cent.
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Mr. Paddock said the company had no plans to export Enjoy and the focus would be on the domestic market. The vehicle has been re-engineered and re-designed to meet Indian conditions, he added.