Baba Ramdev’s Patanjali Ayurved announced a tie-up with the Future Group on Friday under which its products will be available at the Big Bazaar, KB’s and EasyDay outlets.
“We were in search of a ‘swadeshi’ retail chain to take our swadeshi product line to masses and found it in Kishore Biyani’s Future Group,” said Baba Ramdev announcing the tie-up.
The inspiration to go in for the partnership with the swadeshi firm to offer its wide-range of products, said Future Group CEO Kishore Biyani at the launch, came from the tie-up between the U.S. retail giant Walmart and FMCG firm P&G. Within the next 20 months, we expect to jointly do business worth Rs.1,000 crore, Mr. Biyani announced.
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A recent report by the global brokerage house, CLSA, put Patanjali ahead of major Indian FMCG companies, Emami and Jyothy Labs.
Patanjali, the report said, is perhaps the fastest growing fast moving consumer company in India with revenues in excess of Rs.2,500 crore for 2014-15.
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The pipeline of new launches includes Patanjali Noodles to take advantage of the market opened up following the forced withdrawal of Nestle’s Maggi. Also on the cards are pasta, oats, juices, powdered hair dye and muesli.
Swami Ramdev said that Patanjali Noodles would be launched by October 15. He also said that the firm was targeting to achieve Rs.5,000 crore turnover this fiscal.
The Future Group stores chain is spread across 240 cities and receives 35 crore footfalls a year, said Mr. Biyani.
He said that there was a possibility of joining hands with Patanjali for joint-manufacturing. “We have a lot of capacity and huge space at our food park. Similarly, Baba Ramdev has 175-acre space. Through that, we can produce product items worth Rs.10,000 crore together.”