ADVERTISEMENT

Flipkart, trade body tie up to help small businesses grow

February 18, 2021 06:46 pm | Updated 06:54 pm IST - Chennai

The partnership would enable the artisans, weavers, craftsmen and small industries to showcase their products from the house of Flipkart.

The logo of e-commerce firm Flipkart. File

Flipkart, an e-commerce firm, on Thursday said it has signed a memorandum of understanding (MoU) with Tamil Nadu Micro, Small Medium Enterprises Trade and Investment Promotion Bureau to serve local artisans, weavers, craftsmen.

The partnership, under the Flipkart 'Samarth' programme, would enable the artisans, weavers, craftsmen and small industries to showcase their products from the house of Flipkart.

The trade bureau would support Flipkart with its state- owned affiliated enterprises and undertakings which work with the crafts producers and farmers.

ADVERTISEMENT

"There are 294 industrial cooperative societies functioning under the department. Many of them are involved in production of handicraft items, including GI registered products. This MoU will provide these societies with a new vigour and link them to a national market for their products," Industries Commissioner Anu George said.

"Flipkart Samarth is a nationwide initiative which aims to help skilled local artisan communities set up their business on the Flipkart Marketplace in an efficient, transparent manner. The programme seeks to break entry barriers for local artisans, weavers by extending incubation support which includes benefits in the form of seamless onboarding and cataloguing," Flipkart Group chief corporate affairs officer Rajneesh Kumar said.

The Samarth was launched in 2019 to build a sustainable and inclusive platform for under-served, domestic communities and businesses to empower them with greater opportunities and better livelihood.

ADVERTISEMENT

Currently, the programme supports over 7.50 lakh artisans, weavers and craftsmen across the country, a press release said.

This is a Premium article available exclusively to our subscribers. To read 250+ such premium articles every month
You have exhausted your free article limit.
Please support quality journalism.
You have exhausted your free article limit.
Please support quality journalism.
The Hindu operates by its editorial values to provide you quality journalism.
This is your last free article.

ADVERTISEMENT

ADVERTISEMENT