Italian chocolate and confectionary brand Ferrero seeks to position itself in the Indian chocolate market as a brand that satisfies the taste buds of all ages, not just kids.
Riding on the success of its Kinder Joy, the popular egg-shaped chocolate among kids in the country, Ferrero has now expanded its portfolio in the premium chocolate market with the launch of its fifth product Kinder Schoko-Bons Crispy, which is a combination of delicate milky and cocoa filling covered by a crispy wafer. It comes in two packs -- Rs.35 for a pack of four and Rs.75 for a pack of 9 pieces.
“The new product has been made with high quality ingredients and has good nutritional values. We want to make our Kinder brand appeal to all mothers so that they prefer it to satisfy their children’s desires.
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Also, our products are palatable to all age groups, not just children,” Emanuele Fiordalisi, Vice-President, Marketing, Ferrero India, told