Bosch appliances arm to invest €100 mn

To also set up refrigerator unit in India

Bosch Home Appliances will invest €100 million over the next four years into personalised solutions, brand building, strengthening its technology centre, and setting up a robust refrigerator factory in India.

“With localised offerings in the household appliances area, Bosch is transforming itself into a hardware-plus company,” Soumitra Bhattacharya, MD, Bosch Ltd. and president, Bosch Group, India, said. “Our business is in a process of profound transformation from a hardware focus to models that focus more on services and data. We have the capability to develop greenfield technology that can power industries in a new-age manner,” he said in a statement.

New-age solutions

Bosch is developing solutions based on artificial intelligence, blockchain, sensors and other futuristic technologies to build sustainable ecosystems across industries for the future.

“Bangalore is one of the global innovation centres for AI solutions and transformation [is] being driven through Bosch’s “3S” strategy — where it uses sensors, software, and services. Bosch’s innovation accelerates this growth with robust distribution networks, India-specific innovations, consumer centricity, and lastly, by entering new market segments,” according to the statement.