Air India to introduce premium economy class in long haul flights: CEO & MD Campbell Wilson

Air India is implementing a long-term revival plan and over the next five years, it aims to grow its wide-body and narrow-body fleet as well as expand the global network

Air India Chief Executive Officer and Managing Director Campbell Wilson. | Photo Credit: PTI

Air India will be introducing premium economy class in some of its long haul international flights next month, its chief Campbell Wilson said on Saturday as the Tata group-owned airline works on ways to expand its market share as well as the global network.    

In his speech at an event by the JRD Tata Memorial Trust in Mumbai, Mr. Wilson said the airline will increase its market share to at least 30% in domestic and international routes.

The airline is implementing a long-term revival plan and over the next five years, it aims to grow its wide-body and narrow-body fleet as well as expand the global network.

"The short-term actions have been to replace carpets, curtains, seat cushions and covers. To fix defective seats and inflight entertainment systems as fast as supply chains will allow. And where parts are no longer available in the market, to work with the likes of Tata Technologies to design and manufacture parts ourselves.

"We've recently completely revamped the domestic inflight menu, and will be doing likewise, as well as launching premium economy on certain long haul international flights next month," the Air India CEO and MD said.

According to Mr. Wilson, the airline has restored nearly 20 aircraft that had been grounded for years due to lack of parts and money. Leaving aside cabin interiors, this has required procuring over 30,000 parts that had been cannibalised over the years to keep other aircraft flying, he added.    

In addition to restoring long-grounded aircraft, he said the airline has finalised leases for 30 additional aircraft being delivered over the next 12 months, starting next week, with more in the final stages of negotiation.     "Beyond these short-term additions, we are in deep discussion with Boeing, Airbus and engine manufacturers for a historic order of the latest-generation aircraft that will power Air India's medium and long-term growth. At the risk of gross understatement, the investment will be substantial," he said.    

Tata group took over Air India in January this year.