A year after launching Canadian smartphone maker BlackBerry’s Z10 phone, actor Ranbir Kapoor is now all set to endorse Chinese PC-maker Lenovo’s range of smartphones in India.
According to Sudin Mathur, Director-Smartphones, Lenovo India, Mr. Kapoor was already endorsing the company’s PCs and tablets.
“His association in endorsing Lenovo’s smartphones is an exclusive association,” Mr Mathur told this correspondent.
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Mr. Kapoor had, in December, 2012, signed up with BlackBerry in a move aimed at wooing the “youth segment” and “young entrepreneur professionals.” BlackBerry is currently struggling in the smartphone market, and as part of its global vision, plans on taking a route that lays emphasis on enterprise software and affordable devices.
When contacted, Varghese Thomas, Director- Corporate Communications, India, BlackBerry, said that the company had a successful association with Ranbir Kapoor.
“As the brand realigns its new strategy, it is opportune to explore new horizons. BlackBerry as a brand continues to remain committed to the India market and consumers here,” he said.
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