Armed with a fresh war chest of $3 billion investments in India announced by Amazon CEO Jeff Bezos, Amazon plans to channel the funds on enhancing customer and seller experience, a top executive of the company said today.
“If you look back at the last few years of Amazon in India, we have focused on offering wide selection of goods at low prices, and fast and reliable delivery. We will replicate what Amazon has been doing in the U.S. over the past 20 years.
“We will focus on enhancing our customer and seller experience,” Amit Agarwal, Amazon India managing director told PTI.
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The $3 billion investments were announced by Bezos in an event in the US comes in addition to the American e-commerce giant’s $2 billion infusion in 2014, taking the total investments here to over $5 billion.
“India is a key market for Amazon, and we will work towards continuing to reduce operating costs for sellers backed by good logistics and fulfilment capabilities,” Mr. Agarwal added. Asked about continuing with discounting policies, he said they will offer low prices for consumers, and easy returns, by focusing on lowering costs for sellers through easy shipping policies, and fulfilment by Amazon (FBA), its warehouse-based delivery model.