Hero MotoCorp on Friday said it had begun retail sales in Colombia with six of its motorcycles going for sale in 120 outlets. This is in line with the company’s target of clocking 1.2 million unit sales from global business by the year 2020.
“Colombia is one of the top two-wheeler markets in South America and, therefore, it is going to play a significant role as we continue to expand our footprint in the region. We are now building a manufacturing plant at Vila Rica in the Cauca province, which will be operational by the middle of next year,” Hero MotoCorp Vice Chairman, CEO and Managing Director Pawan Munjal said. The company plans to expand its network to over 150 outlets within a year.
“Going forward, we will aim at making Colombia a base for expanding our operations to neighbouring countries in the region,” Mr. Munjal added.
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The products launched includes Splendor iSmart, Eco Deluxe and Passion-Pro in 100cc segment, 125cc Glamour, 150cc Hunk and 225cc Karizma ZMR.
Earlier in July, Hero MotoCorp had formed a wholly-owned subsidiary — HMCL Colombia SAS — in Colombia and commenced construction of manufacturing plant in the country.