HSIL eyes ₹1,000 crore sales in consumer products by 2022

Also plans entry into manufacture of PVC pipes for non-industrial use

The company’s consumer business has been doubling annually, says its CMD Sandip Somany.

HSIL Ltd., a listed company known best for its Hindware brand sanitaryware, is aiming for a manifold increase in its consumer products division to touch a turnover of ₹1,000 crore in five years from ₹150 crore now. It is also planning an entry into the manufacture of PVC pipes for non-industrial use.

HSIL’s consumer business, among the three it operates in, has been doubling annually for a few years now.

There are seven categories in which HSIL runs this business and it is gaining in market share in many segments, said HSIL vice chairman and managing director, Sandip Somany.

The other two segments were the building products division including sanitaryware and home decor products; and the packaging products division under Assocaited Glass Industries and Garden Polymers.

Water purifier

Unveiling a premium water purifier through an exclusive tie up with Flipkart on Friday, he said that HSIL aimed to be among the top three players in this segment by 2020. “It is a ₹4500 crore market, growing at 20% annually,” he said.

‘Distribution as pillar’

“Utilising our vast pan-India distribution network, we plan to capture a sizeable market share,” he said, adding that a special offer would be made through Flipkart on Dhanteras day (October 17). Sandeep Karwa, head-large appliances, Flipkart said that the company had already listed HSIL’s Moonbow brand of air and water purifiers on the online portal.

On the polymer pipe business, Mr. Somany said that HSIL was planning a high-grade polymer pipe and fittings facility at its existing units in Telangana.

Mr. Somany said that HSIL was spending about ₹160 crore for the first phase of its plant manufacturing CPVC and UPVC pipes and fittings, used in plumbing and sanitation. Work on the second phase of pipe-making would start two years after Phase 1 commenced production.

‘Protection from fakes’

Another ₹150 crore had gone towards setting up a plant for the manufacture of security caps and closures, also in Telengana. These were generally required for protection of products from counterfeiting; and would be a value addition to its packaging products division, Mr. Somany said.

“Both the pipe and fittings facility and the caps & closure plant should start commercial production by December this year,” he said.

This apart, the company was spending ₹50 crore in reducing bottlenecks at its sanitaryware units in Telangana and Haryana.

The ‘de-bottlenecking’ should help the company add capacity of four lakh pieces of ceramic sanitaryware, taking its capacity to 4.2 million pieces.