SPORT

Khelo India School Games popular on TV

The sporting attitude of the country was very much evident, as 102 million viewers watched the Khelo India School Games on Star TV.

According to the broadcaster who provided the details to The Hindu , a crew of over 100 specialists spread over multiple arenas, covering over 70 events, delivered eight hours of live coverage each day across three channels, as well as Hotstar.

“I am delighted with the kind of response Khelo India School Games has evoked in sports fans all over India.

“The quality of broadcast and the viewership that we have garnered for the inaugural edition is a proof to the kind of potential that we see in sports to shape India’s future champions,” said the Union Sports Minister, Col. Rajyavardhan Rathore.

Healthy campaign

The Star India Managing Director Sanjay Gupta said that it was an honour to produce Khelo India School Games and reach out to millions via world-class broadcast that “inspires parents and teachers to encourage their kids to emulate the feats of sporting stars.”

Tremendous potential

“The athletes have tremendous potential and are already behaving like true champions, whilst celebrating their triumphs, on television. With this support, encouragement and partnership, I am confident that in about four to five years, these athletes will be world-class,” Rathore said.

“The spectators viewership we have received is a testament to the support and intent that India has shown towards embracing sports.

“The tremendous response has further motivated us to realise a vision of making 30 crore children actively participate in sporting activities for an our every day,” Gupta said.

The Khelo India pledge has already been taken by more than 1.5 million people across the country.