Telecom company rewards loyal subscribers

WELL DONE: Actor Sneha presents a loyalty incentive to Shankar at a function in Chennai on Wednesday. Photo: Shaju John  

Staff Reporter

CHENNAI: On Wednesday, telecom company Tata Teleservices Limited gave away prizes, including a Maruti 800 car and a Bajaj Pulsar motorcycle, to its public call office (PCO) operators with the maximum points, gathered from calls made from their phones.

Mala from Tiruchi and V. Veluchamy from Chennai bagged the top two prizes respectively. Actor Sneha, fresh from a smashing performance in Pudhupettai, was the chief guest at the function held at the Hotel Taj Coromandel.

Ravinder Taneja, Tata Teleservices Circle Operations Officer for the region, said the prizes were an incentive for the operators to retain their subscriber base in the State.

"Each PCO unit turns over an average return of Rs.3,000 a month, which is much higher than the Rs.600 one gets from individual connections."

Tata Telecoms has a presence in over 200 towns in Tamil Nadu and plans to extend its coverage to another 120 towns this fiscal year.

They are also planning to enable easier installation options for PCO operators in the State at much lower rates.

When Sneha presented a loyalty incentive to Shankar, a visually challenged PCO operator from Tiruchi, some in the audience were reminded of the famous song "Ovvaru pookalume... " in the movie Autograph.