`Successful marketing depends on information'

Information is vital for selling products in the market. In today's scenario, information cost occupies 60 per cent of the total cost and this proves to be vital in the sale of products, according to P. Balasubramanian, consultant, Small and Medium Enterprises.

Delivering a special address at a seminar on `Enterprise wide information system,' held at ICFAI National College of Dindigul recently, he said competition was not of the products but of the business models.

Discussing on division of labour, he quoted innovative methods expounded by Hendry Ford that led to speedy production of car in 95 minutes.

Mr. Balasubramanian also elaborated on business process reengineering. The Principal, T. Arulvelan, welcomed the gathering.

Global warming effect has a definite impact on global population control. Various socio, economic, cultural and educational factors act as stumbling blocks in the attempt towards population control in the society.

This was highlighted at a seminar on `Population and development,' held in Gandhigram Rural Institute near Dindigul on Tuesday. In her keynote address, Lalitha Kabilan, Director, Gandhigram Institute of Rural Health and Family Welfare Trust, said even as China, which is number one in population, never depends on other countries for its economic development.

It has a homogeneous culture that enabled the country to formulate a uniform population policy, which is not possible in India, owing to heterogeneity and the influence of various population characteristics of each state.

Decline in population growth is owing to population policy or pressure of the lifestyle, she said.

In her special address, GRI Professor S. Gurusamy said even as nine five-year plans were over, we failed to attain socio, economic and political equality, owing to lack of a holistic approach. Population education activities should be intensified and a target-based vision of population stabilisation is need of the hour, he said.

About 46 students of Christian Polytechnic at Oddanchatram in Dindigul district donated blood at a camp organised by the Dindigul district unit of Indian Red Cross Society at Oddanchatram recently.

Blood grouping was also identified for 110 students. IRS state council member S. Ilango inaugurated the camp.

Language skills are essential for teachers to develop confidence and competency and to become role models for students to emulate them.

Pannaiakadu Veerammal Paramasivam College at K. Singarakottai in Dindigul district recently organised a two-day workshop for developing communication skills in English. It was a special session for teachers to learn more of an effective teaching through English. Associate Professor of English Wiley College, Texas, US, Jothi Prakash, emphasized the fact that referential and representation skills should be taken into account besides four usual skills of language learning such as listening, speaking, reading and writing.

The Chairman, P. Subramaniam, presided over.

The health club of G. Venkataswamy Naidu College, Kovilpatti, organised a programme, `An eye on your health,' for students at its premises recently.

Doctors and technicians from Aravind Eye Hospitals screened the students for myopia. Free spectacles were provided to the needy while some were referred to hospital for minor surgical corrections.

A team of doctors enlightened the students on prevention of eye diseases and proper eye care with the help of audio-visual displays.

An exhibition on diabetic-related eye diseases, common eye ailments and its prevention, nutrition for good vision and cataract and eye care was conducted as part of the programme. Minnie Jeyashree, convener of the health club supervised the proceedings.

The Literary Association, Department of English, V. O. Chidambaram College, Tuticorin, met here recently.

Mathimaran, a `pranic healing' instructor, gave a lecture on `Academic excellence through pranic healing' at the meeting.

He told the students that `pranic healing' was an ancient art which helps cure not only physical diseases but also psychological problems.

"It enhances the memory of youngsters and improves receptivity of senses."

Mr Mathimaran said when these energies were harnessed, spiritual development of an individual could get completed.

A. Francis, principal, and Muthiah, lecturer, Department of English, spoke.

The college union elections of A.P.C. Mahalaxmi College for Women, Tuticorin, held recently, Indra Swamy, P. Govarthanam and M. Loganayagi, all final-year students, were elected chairperson, secretary and treasurer respectively.

A salient feature of the elections was the introduction of computer voting, using software written by the Department of Computer Science at the college.

The Government has allotted Rs.45 lakhs to establish various facilities at the Sree Devi Kumari Women's College for Arts and Science, Kuzhithurai, the only government college in Kanyakumari district.

Hence it was the bounden duty of the district administration to make it a model college, said Collector Sunil Paliwal, who visited the college recently and held discussion with the principal and faculty members on improving basic amenities. The district administration was ready to extend all kind of assistance to the college management to ensure quality education to the student community.

A sum of Rs.5.60 lakhs had been allotted for improvement of college auditorium, Rs.10 lakhs for construction of an indoor table-tennis court, Rs.1.20 lakhs for setting up of a park and Rs.6.50 lakhs for laying of an approach road to the college.

Contributions from

K. Raju in Dindigul,

R. Vimal Kumar in Tuticorin, P.S. Suresh Kumar in Nagercoil

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