SMS from Chennai police chief

Staff Reporter

CHENNAI: The City Police have hit upon a novel idea to prevent burning of waste on `Bhogi' day.

An appeal by Greater Chennai Police Commissioner R. Nataraj has been messaged to subscribers of all four cellular phone service providers - Airtel, Aircel, BSNL and Hutch.

The message reads, "Have a safe Bhogi & Prosperous Pongal. For police help contact 100 - Commissioner of Police, Chennai."

The message is being sent with a dual purpose - to request the people not to burn waste on Bhogi and in case they come across someone burning garbage, they can contact the police emergency number to register a complaint, the police said.

The four service providers have totally 30 lakh subscribers and the message will reach almost all of them, said a senior police officer.

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