TAMIL NADU

Shandy to market SHG products

PUDUKOTTAI, OCT. 7 . In yet another step to help self-help groups to market their products, the district administration has planned to organise `intra SHG shandy' at all the 13 panchayat unions this month.

A shandy was organised at Keeranur on Wednesday and at Mathur today.

The District Rural Development Agency is involved in organising the shandy with the objective of promoting and marketing the products manufactured by SHGs at the block level.

The shandy would be held at different dates in the coming days at Illupur, Arimalam, Ponnamaravathy, Perungalur, Pudukottai, Thirumayam, Mimisal, Gandarvakottai, Karambakudi, Jagadapattinam and Alangudi, a senior official here told The Hindu today.

The DRDA would erect a makeshift tent to enable select SHGs to market their products.

The primary objective of organising the shandy was to provide a platform for SHGs to market their products and encourage sale of products among SHGs, he said.

The district has over 6,500 SHGs. Many of them were involved in various economic activities such as manufacture of masala powders, cleaning powder, agarbathis, soap and cleaning liquid.

The District Supply and Marketing Society (DSMS), a wing of the DRDA, would facilitate marketing the SHG products through the shandies.

After conclusion of shandies in all panchayat unions, the district administration would ascertain from each block the value of products kept at the shandy, volume of sale that took place and the type of goods that were sold in great demand. Based on the experiment, the administration would help the groups in arranging inputs for manufacture and sale, the official added.

At the shandy organised at Mathur today, products manufactured by 15 SHGs from the Kumaramangalam panchayat in the Viralimalai panchayat union were displayed for sale. Veeralakshmi, a member of Kurinji SHG, who displayed the products, said the shandy was a good concept.

The group could do business worth around Rs. 750 through the shandy on a single day.

Similar view was echoed by Solaiammal of Annai Indira SHG.

They wanted the authorities to organise the shandies at regular intervals so that they could market their products easily.

Sources said the total sale at the shandy held at Mathur today was over Rs. 4,500.