TAMIL NADU

Mobile marketing of education

AMIDST STIFF competition if your product has to reach the targeted people it has to be well marketed.

Be it consumer goods or an offer for admission to educational institutions, an effective marketing strategy determines the volume of sales of a product.

Probably, the Learning Resource Centres (study centres) of Tamil Nadu Open University (TNOU) understood this philosophy well as they have now jumped into the fray going `on wheels' to attract students for various courses offered by the university.

Representatives of the resource centres can be seen everywhere in Madurai on their bicycles with application forms inviting youths to join the TNOU.

It is a novel venture attracting a good number of people.

Besides application forms, the representatives distribute pamphlets listing the various courses offered. As it has evoked an overwhelming response from the public, one may expect other educational institutions to follow suit.

in Madurai.

From T. Saravanan in Madurai.