Community radio should focus on social development : Sarath Kumar

R. Sarath Kumar displaying the flex banner of the VIT Community Radio at the VIT University in Vellore on Thursday.Photo : C. Venkatachalapathy  

Community radio should focus on programmes aimed at development of the society and youth, who form a large chunk of India’s population, said R. Sarath Kumar, film actor, Tenkasi MLA and president of the All India Samathuva Makkal Katchi (AISMK).

Inaugurating the VIT Community Radio (CR) 90.8 and the Multimedia and Animation Studio at the VIT University here on Thursday,

Focus of agriculture

Mr. Sarath Kumar said that if the youth enamoured by professions such as engineering, medicine or acting, neglect agriculture, , then famine is not far away in India.

The community radio should be effectively used for addressing the problems of agriculture and the eco-system.

Deploring the suicidal tendencies among the youth who tend to take the fatal decision when they face failure in exams or love, the AISMK leader said community radio should air programmes which would properly guide the youth.

The scope for animation was higher in India, with the entertainment industry deciding to spend Rs.65,000 crores on animation in the next few years, he said.

Guidance from media

G. Viswanathan, VIT Chancellor who presided said that radio and television should not confine themselves to entertainment programmes but should provide useful messages to the public.

They should play an effective role in weaning youth away from taking a wrong path.

K. Chidambaram, Director, VIT CR said that the VIT CR, named as `VIT Panbalai 90.8’ would initially target the villages around the University and broadcast three hours of informative radio programmes daily.

It will inject the participatory culture in the minds of youth and children with more informative programmes.

This will act as a platform to improve the communication skills of the students and provide a better understanding of current social scenario by enabling them to produce and participate in the programmes which will include interactions with the community people for their empowerment.


A studio has been set up at a cost of Rs.40 lakhs for the community radio.

The Multimedia and Animation Studio has been set up at the School of Information Technology & Engineering (SITE) at a cost of Rs.75 lakhs with advanced infrastructure on an area of about 1800 square feet.

The studio will be a practical arena for the students of B.Sc. Multimedia and Animation. It would also provide high end training sessions in the areas of drawing, graphic designing, web designing, 2d animation, 3D modelling, architectural visualisation, game designing & development, 3D animation, visual effects, video production and composting, he said.

Sankar Viswanathan, Sekar Viswanathan and G.V. Selvam, VIT Vice-Presidents spoke. V. Sankaran, Dean, SITE welcomed the gathering.