Cashing in on the craze for freebies

NORMALLY, COMMERCIAL establishments come out with plenty of freebies to sell slow moving consumer goods and to attract the public's attention. This has been the practice followed by all business houses.

But, what caught the public eye on Tuesday was a freebie announced by a palm fruit vendor on New Natham Road in Madurai.

Cashing in on the public craze for gifts, the vendor came out with a brilliant plan to sell his product.

He gave a ripe mango free with every purchase of palm fruits worth Rs.15. In just an hour's time the vendor was able to clear the place.

When asked whether it was a regular feature, he said `yes.'

But the place of sale and the gift announced differed each day.

in Madurai.

From T. Saravanan in Madurai.

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