Aavin ghee price reduced

CHENNAI, JAN. 28. The Tamil Nadu Cooperative Milk Producers' Federation has reduced the price of Aavin ghee by Rs. 10 a kg. The revised price has already come into effect.

While one kg is priced at Rs. 145 now, against Rs. 155 previously, the price of half a kg ghee packet is Rs. 75 compared to Rs. 80 previously. The reduction has been made for all packs from 50 g to two kg, says an official release.

The reduction has been made to compete with other brands in the market, especially imported ones.

An official of the federation here said thanks to vigorous marketing efforts, milk procurement has considerably improved. Daily procurement was now 19.3 lakh litres as against 15.53 lakh litres last year.

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