Sale of air-conditioners yet to hot up this summer

Dry season? Sale of air-conditioners has not picked up yet, say dealers. –

Dry season? Sale of air-conditioners has not picked up yet, say dealers. –   | Photo Credit: File photo

Aloysius Xavier Lopez

CHENNAI: Dealers are unable to tap the potential of the market size of 1.75 lakh units in Chennai, as the sale of air-conditioners is yet to increase this summer.

More than 50 per cent of the sale will be in March, April and May, says L. Ramani, president of Tamil Nadu Air-Conditioning Dealers’ Association.

May is the important month as high temperature and humidity make the environment uncomfortable for residents of Chennai. “Sale of air-conditioners is not encouraging yet,” adds Mr. Ramani.

The sales and service dealers have witnessed a drop of 40 per cent in the sale of air-conditioners in the city in the last two months, he said.

The number of youths in the city buying new air-conditioners has reduced considerably this summer because of the impact of recession on IT and BPO jobs, he says. “We sell 100 units a day. Only 10 per cent of our customers are in the 20-30 age group,” says Sarath Kumar of a retail outlet in T. Nagar.

Most of the buyers this summer are above 45 years. Last year a chunk of the customers were in the 20-30 age group. Mr.Kumar sold 150 units a day last summer.

The number of customers during most of the months of the year is around 10 a day and increases significantly in summer, says Mr. Kumar.

Air conditioning has been playing a crucial role in maintaining comfort levels and productivity in hot humid tropical areas like Chennai. They have become ubiquitous in most of the middle-class households these days. Air-conditioners contribute to consumption of more power in summer. The energy consumption of a house would increase with more air conditioning, says Deepa Sathiaram of En3 Sustainability Solutions.

Proper planning during construction of the house, particularly low-rise residential buildings, could reduce the need for air-conditioning. This could save power, she adds.

T.M. Rishi of Supreme Air-Conditioners in Palavakkam, says there is an increase in the number of customers who require repair of their air-conditioners this summer. Most of the problems in arise because of lack of maintenance, he says.

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