Marketing, a key to profitability

On their own: Products made of low-cost raw materials by women members of self help groups in Tiruchi.   | Photo Credit: — Photo: R. Ashok

Staff Reporter

“Commercial space for SHGs at proposed shopping complex on university premises”

TIRUCHI: Marketing their products plays a key-role for the profitability of women self-help groups. The two-day exhibition- ‘CAN Bazaar’- at the National College Higher Secondary School grounds here, provides adequate opportunity to the women members towards developing their marketing skills.

Organised jointly by the Tiruchi Circle Office of the Canara Bank; the Centre for Women’s Studies of Bharathidasan University and the Women Entrepreneurs Association of Tamil Nadu (WEAT), the expo evoked an overwhelming response from a large number of women members of self-help groups.

A variety of products ranging from food products to ornamental wares; from interior decoration-wares to areca-nut plates; and from bio-manures to bouquets are on display at the exhibition which concludes on Sunday. About 50 SHGs have put up their stalls.


“The exhibition forms a platform for appreciation of talents of women in making their products. For instance, three participants at the expo -R. Vimala, P. Prema and V. Vanaja- have been taking meticulous efforts in bringing low-cost yet quality raw materials from Bangalore and Erode for making table-mats, bags, toys,” says the president of WEAT Rani Muralidharan.

The exhibition serves several purposes for it sensitises the women entrepreneurs to marketing techniques besides motivating women to take to entrepreneurship, says the Director, Centre for Women’s Studies, N. Manimekalai.

A special counselling session was held at the venue for about 40 women on vocational trades such as areca-nut plates and napkins manufacture.

The Vice-Chancellor of Bharathidasan University, M. Ponnavaikko, who inaugurated the exhibition, said that commercial space would be allotted to the SHGs to market their products at the proposed shopping complex on the University premises. He assured of providing guidance in improvised packing of products and for obtaining licences for food products. The Assistant General Manager, Canara Bank, Tiruchi circle M. Ramalingam offered his felicitations on the occasion.