TAMIL NADU

Madurai Malli’s fragrance to reach faraway shores

Sweet scent: Madurai Malli, a jasmine variety, witnessing brisk sales at the flower market in Mattuthavani in Madurai on Sunday.

Sweet scent: Madurai Malli, a jasmine variety, witnessing brisk sales at the flower market in Mattuthavani in Madurai on Sunday.   | Photo Credit: — Photo: S. James

R. Sairam



MoU between Uthappanaickanur farmers and export oriented perfume manufacturers is likely to be signed



MADURAI: Farmers of Uthappanaickanur near Usilampatti block in the district who cultivate the famous ‘Madurai Malli’ (jasmine) are all set to get a major boost with efforts underway to link them with major buyers who manufacture perfume for export markets.

A meeting for the farmers was organised in the village on Wednesday by Government officials and bankers to guide them towards this initiative, which is intended to help them overcome the low prices for their produce during off-season.

G. Baskararaj, Secretary, Madurai Market Committee, told The Hindu that another meeting of the farmers groups and the buyers would be held shortly to discuss modalities such as deciding upon a remunerative price, how to carry out transactions, the quantities the buyers may need daily and address the farmers’ grievances.

“If all the details were finalised in this meet, a Memorandum of Understanding could be signed between farmers and buyers. This will result in farmers getting an assured market at a remunerative price,” he said.

The Wednesday meeting was organised by the Department of Agricultural Marketing and Agri Business, National Bank for Agriculture and Rural Development (NABARD), Regional Training Centre, Karaikudi, and the Indian Bank.

R. Shankar Narayan, Assistant General Manager, NABARD, said that that along with the Indian Bank, they have formed 31 farmers club in Uthappanaickanur alone to help them solve their problems.

M. Kathiresan, Deputy General Manager of Indian Bank, told the farmers clubs that they should take advantage of community action, adopt modern farming techniques and also promote repayment ethics.

V. Chidambaram, Deputy Director, Agriculture Business, advised them to source their inputs as a group and added that a common collection points for flowers would come up soon.

A. Jeya Singh Gnanadurai, Assistant Director of Horticulture Department, said that the farmers were eligible for assistance under the National Horticulture Mission.

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