Hotels’ offer to tourists during Chithirai fete

R. Sairam

This initiative is intended to popularise the festival

MADURAI: Several star-class hotels in the city are offering special tariff discounts for tourists, both foreign and domestic, during the coming Chithirai festival season.

Fortune Pandiyan Hotel, GRT Regency and Hotel Germanus will offer 50 per cent discount on the published tariffs from April 27 to May 11 to promote tourism, K. Muralidharan, general manager, GRT Regency, and also the vice-president of Travel Club, told The Hindu here on Thursday.

Gateway Hotels, Heritance Madurai, Royal Court and Sangam have also agreed to give special discounts for this period. This initiative, launched last year by the Travel Club, is intended to popularise the festival among tourists, he said.

It also aims to enable them witness its three main events of ‘tirukkalyanam’ (celestial wedding), car festival and the entry of Lord Kallazhagar into the Vaigai, said G. Vasudevan, past president of Travel Club and Director of Fortune Pandiyan Hotel.

A brochure containing a calendar of events was also circulated in the International Tourism Bourse (ITB) through Travel Club officials to create awareness among foreign travel operators and ensure they include the events in India in their itinerary, said Mr. Muralidharan.

ITB, one of the world’s largest travel trade shows, is held annually in Berlin, Germany.

“This year we are expecting 100 foreign tourists for the festivals and have requested permission for domestic tourists also as it will generate more domestic tourist movement to Madurai,” he said.

Dr. Vasudevan said that the Chithirai festival, which sees thousands from south India congregate in Madurai for 15 days, could be a major attraction among tourists.

“A majority of the foreign tourists want to experience different cultures and heritage. Such a mega event being held every year could be a major draw among foreign tourists,” he said.

The feedback from the last year’s tourists who saw the event was phenomenal. He also quoted the feedbacks received last year.

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