TAMIL NADU

Honda launches ‘Twister' in Madurai

Staff Reporter



It will be available across the country from today



MADURAI: Japan's Honda Motor Corp's fully owned Indian bike unit on Tuesday launched its 110 cc bike CB Twister in Madurai.

This vehicle marks Honda Motorcycle and Scooter India's (HMSI ) foray into the 100-110 cc segment, which constitutes nearly half of the two-wheeler market in India.

Addressing a press conference after the launch, Goutham K. Jadhav, zonal manager (Tamil Nadu), said that that the Indian market was growing dynamically and around 80 lakh units were sold last year. Honda constituted around 13 per cent of the market share.

The youngsters have become more educated, affluent and are creating diversity in the market, causing it to expand.

They prefer models that are affordable, give mileage and yet have a style. The vehicle was more focussed towards the urban markets with the south constituting around 33 per cent, he said.

The Twister, which is available in three variants, will meet all these requirements of the youth. It will be available across the country from February 25. Honda has targeted a sale of 2.2 lakh Twister units in 2010-11, said Mr. Jadhav.

Tamil Nadu is one of important markets for Honda with a 9 per cent market share. This year, the company aims to sell one lakh units in the State through their network of 275 dealers and 27 branches/sub-dealers.

Speaking earlier, S. Goto, advisor, said that HMSI was targeting a total vehicle sales of 15 lakh units in 2010-11, which would represent a 20 per cent growth over 2009-10's target of 12.5 lakh units.

Upgraded versions of the sports bike ‘CBF Stunner' and ‘Dio' scooter were also launched on the occasion. HMSI sells bikes in the higher engine performance segment of 125 cc to 150 cc segment and models include the Unicorn, Shine and the Stunner.

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