Branded crackers at bargain prices

Value for money: Cracker sales outlet at Pandiyan Cooperative Supermarket in Madurai.   | Photo Credit: — Photo: K. Ganesan

Staff Reporter

MADURAI: For those on the lookout for shops that offer the lowest price for branded firecrackers, Pandiyan Cooperative Supermarket on Mahal Road here seems to be the place to go.

Along with its seven primary cooperative shops, it offers branded firecrackers at rates that are at least 25 per cent less when compared to other outlets, according to P. Uma Maheswari, Joint Registrar/Special Officer of Cooperative Societies.

Addressing journalists here on Monday, she said that the cooperatives had been selling firecrackers for the past 25 years with sales increasing by at least Rs. 15 lakh every year.

This year, the Pandiyan Supermarket was targeting sales of Rs. 75 lakh with the remaining seven primary cooperatives that it supplies looking at a sales of Rs. 25 lakh. While the current year’s combined sales target was Rs. 1 crore, it was Rs. 65 lakh last year.

Schools students were being offered six per cent concession through coupons distributed at several schools. Students could bring a bona fide certificate of schools and claim the concession. Further, this year computerised billing had been introduced at the supermarket. Prizes were also given out through draw by lots every day for purchase above Rs. 1,000.

The supermarket would remain open round-the-clock during the three days preceding Deepavali. The Joint Registrar appealed to the public to make use of the subsidised rates and buy crackers at these stores.