TAMIL NADU

An exquisite collection for this festival

Attractive ADDITION: Handlooms and Textile Secretary Vishwanath Shegaonkar launches the Swarnakodi variety of silk sari at an exhibition in Chennai on Tuesday. M.P. Nirmala, special officer, Co-optex (left) and R. Jaya, director, Handlooms and Textiles, are in the picture.

Attractive ADDITION: Handlooms and Textile Secretary Vishwanath Shegaonkar launches the Swarnakodi variety of silk sari at an exhibition in Chennai on Tuesday. M.P. Nirmala, special officer, Co-optex (left) and R. Jaya, director, Handlooms and Textiles, are in the picture.   | Photo Credit: — PHOTO: S.S.KUMAR

Special Correspondent

An eight-day exhibition at Vijay Mahal in Pondy Bazaar inaugurated

CHENNAI: The Handlooms and Textile Department inaugurated an eight-day exhibition at Vijay Mahal in Pondy Bazaar on Tuesday by launching a new variety of silk sari called Swarnakodi.

The Korvai variety sari, priced at Rs.18,000, has been woven in a Jacquard machine using 16,000 design cards. The exquisite sari sports eight different colours woven into it. The sari was launched by Handlooms and Textile Secretary Vishwanath Shegaonkar.

The sari, comprising 220 gm of pure silk zari and 654 grams of silk, was designed by 25-year-old Ashok Kumar and woven by Thirupurammal of Kancheepuram-Thiruvallur Silk Handloom Weavers’ Cooperative Society in 30 days.

Handlooms and Textiles Director R. Jaya said such saris would be made to order.

The exhibition has put on sale Rs.1.25 crore worth handloom products from all the districts in the State. Of the Rs.700 crore worth handloom items produced in the State, goods worth Rs. 275 crore are exported.

During this year’s Deepavali season, the sale of handloom products by the department through 16 exhibitions in the State was Rs.6.22 crore, she said.

Iniya Illam expo

An exhibition-cum-sale of home linen products Iniya Illam was launched by Co-optex at its Vaanavil showroom in Teynampet recently.

A total of 133 varieties of designs have been introduced under the home linen category.

A range of children’s and women’s attire, as part of Christmas festival, is also being showcased.

Co-optex is targeting a sale of Rs.40 crore this festival season.

It netted Rs.2 crore over the Rs.60 crore projected sales during this Deepavali, taking its profit to Rs.12.34 crore in the current financial year, Handlooms Minister K.K.S.S.R. Ramachandran said inaugurating the exhibition.

“In the last six to seven years the unsold goods have come down to Rs.2 crore from Rs.6 crore. Now 90 per cent of our items are fresh,” said M.P. Nirmala, Special Officer, Co-optex.

A discount of 20 to 30 per cent is being offered on all products, including silk and cotton saris and dress materials, as part of the festival season at both the exhibitions.

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