Kerala woos tourists from State

It received some 5.5 lakh international and 80 lakh domestic visitors last year

Showing no signs of complacency, Kerala, which is one of the prime tourist destinations in the country, is now eyeing domestic tourists in two-tier and three-tier cities.

As part of promoting its rich dance tradition and places of tourist interest, Kerala Tourism on Wednesday evening tried to bring around hoteliers and tour operators in Bhubaneswar to entering into a partnership with their counterparts in Kerala.

Kerala receives about 5.5 lakh international tourists and 80 lakh of domestic tourists excluding the pilgrimage tourists last year.

It generate about Rs. 13,000 crore from the tourism sector.

“Recently we have shifted our focus to two-tier and three tier cities. As part of our aggressive marketing, we are now involved in promotional events in cities like Lucknow, Vijayawada and Jaipur,” said Suresh Kumar PG, Deputy Director (publicity and marketing) of Kerala Tourism. He said, “we are targeting to achieve Rs. 15000 crore from the sector in the next financial year of 2011-12.”

According to officials of Kerala Tourism, the 11-city partnership meet conducted in Bangalore, Chennai, Hyderabad, Ahmadabad, Nagpur, Kolkata, Pune, Mumbai, Chandigarh and New Delhi ensured that the domestic inflow was kept steady despite economic slump.

Partnership meets

“The initiative found over 250 new and promising domestic trade partners who marketed Kerala aggressively. To further fortify the domestic tourist inflow, Kerala Tourism is planning 15 partnership meets and participation in 22 national exhibitions,” said Mr. Suresh Kumar.

The Kerala tourism officials said State's serene beaches, tranquil stretches of emerald backwaters, lush hill stations, exotic wildlife, waterfalls and sprawling plantations and paddy fields attracted tourists from all over the world. Besides, Ayurvedic health holidays, enchanting art forms and magical festivals are big hit outside. Hoteliers and tour operators of the both Orissa and Kerala would benefited from the partnership, he said

Recommended for you