NDPL makes children its brand ambassadors

Staff Reporter

NEW DELHI: Taking another initiative to reach out to the people and the consumers at large, North Delhi Power Limited (NDPL) has decided to make children its ambassadors to spread the message of energy conservation.

The initiative was launched on Thursday by Delhi Education Minister Arvinder Singh Lovely and Transport Minister Haroon Yusuf.

The company had launched an initiative called NDPL Energy Club one year ago.

Encouraged by the success of the pilot project that involved 3,000 children covering five schools, it was decided to extend this drive to 20 more schools in the area under its jurisdiction.

The Club was started with the objective of creating active energy conservation ambassadors to help spread the message among students and also in the area they live in. Having covered more than 3,000 students during the first year, the Club will now widen its scope with inclusion of subjects like water harvesting, environment and health sciences and other related issues.

The Energy Club will now cover 25 schools. The company hopes to cover more than 12,000 children this year. NDPL will organise a series of workshops on energy conservation in schools, to be followed by interactive sessions and competitions.